Super Bowl LX, held on February 8, 2026, at Levi’s Stadium in Santa Clara, California, drew an average of 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen’s Big Data + Panel measurement. This figure represents a small 2.2% decline (about 2.8 million fewer viewers) from last year’s record-breaking Super Bowl LIX on Fox, which averaged 127.7 million viewers. Despite the dip, the game ranks as the second-most-watched television program in U.S. history, behind only the 2025 edition, and it marks the most-watched event in NBC’s 100-year history.

The broadcast ran from 6:40 p.m. ET to 10:28 p.m. ET and achieved a combined average household rating of 39.4 with a household share of 79%. The slight drop in overall viewership may be linked to the game’s one-sided nature—the Seattle Seahawks dominated the New England Patriots 29-13, with no touchdowns until the fourth quarter and a strong defensive performance that limited excitement early on. However, the telecast set a major milestone: it peaked at 137.8 million concurrent viewers during the second quarter (7:45–8:00 p.m. ET), surpassing the previous U.S. TV peak record of 137.7 million from the prior year’s game.

Bad Bunny’s halftime show also delivered strong numbers, averaging 128.2 million viewers from 8:15 to 8:30 p.m. ET. This made it the fourth-most-watched halftime performance ever, behind Kendrick Lamar (133.5 million in 2025), Michael Jackson (133.4 million in 1993), and Usher (129.3 million in 2024). Notably, Bad Bunny’s set became the most-watched halftime show in Spanish-language history and outperformed the game average, drawing extra interest from diverse audiences through Telemundo’s coverage. In addition, the Puerto Rican superstar broke the all-time record for social media mentions during a Super Bowl halftime performance, generating an unprecedented volume of conversations across platforms like X, Instagram, and TikTok—surpassing previous benchmarks set by global icons in the slot.

These numbers highlight the Super Bowl’s enduring dominance as America’s biggest TV event. Even with the minor decline—possibly influenced by the blowout score and competition from other platforms—the audience remains massive and stable. The peak viewership record shows sustained engagement during key moments, and the inclusion of streaming (Peacock, NFL+) and multilingual options (Telemundo) continues to expand reach.

For context, recent Super Bowls have trended upward: Super Bowl LVIII (2024) had 123.7 million, LVII (2023) 115.1 million, and LVI (2022) 112.3 million. Super Bowl LX’s performance keeps the event in elite territory, reinforcing the NFL’s media value and advertising power (commercials sold for millions per spot).

Overall, while it didn’t break the all-time record, Super Bowl LX 2026 delivered another blockbuster audience, proving the game’s cultural staying power amid evolving viewing habits. With the Seahawks claiming the title and Kenneth Walker III named MVP, the numbers confirm it was still one of the most-watched nights on American television—boosted significantly by Bad Bunny’s record-breaking social media impact.2.5sFast